Friday, April 16, 2010

What Collaboration Can Do For You - Part 1

I found the following article very helpful and decided to share it with all my "blogger" friends. It was written by Crissy Herron and posted on Zibbet's blog. I hope you find it as useful as I have. I will post "Part 2" next week. 
Crissy Herron is the founder of Indie Biz Chicks, a website that provides business, marketing, and publicity info to “women who’d rather work for themselves, than work for the man.”

When it comes to your business, a little collaboration can go a looong way!


This week, I will give you some ideas on how to collaborate with others on blogging, and next week I’ll give you some marketing ideas. Okay - on with the blogging ideas!

Blog Meme - According to Wikipedia, the word “meme” stems from a Greek word meaning “something imitated.”

That’s a great way to describe a blog meme, as it’s a group of bloggers who all write about the same topic or theme. To do this, partner with a few different bloggers and decide on a weekly meme (you may want to brainstorm several of them in advance, so that you have time to think about what you want to write ahead of time.)

For example, let’s say that you have two friends, Sally and Sarah. Each of you write a post about your favorite brand of yarn. Once your post is written, you give each other the link. Then, you each update your blog posts with some info at the end letting the readers know they can read other posts on this topic, and then provide the link to your friends’ blog posts.

Ideally, this will help you increase your traffic as your friends’ readers will click on your post’s link and read your post.

Guest Blogging - Find some blogs that your target market reads and ask the owner if you can guest blog. This is a great way to introduce yourself to the very people you would like to do business with. Your post should not be a sales pitch - it should contain good, quality information. At the end, you can include a short bio with links to your site.

Blog Conversations - Would you like to find a way to attract readers AND more comments on your blog? Have a blog conversation with one of your business friends! For example, you and your friend can decide on a topic. Your friend will write her post, and then you will write a response post on your own blog. You can leave the URL in the comments section of your friend’s blog so that her readers can see your point of view. And be sure to include the URL of your friend’s post in your post so that your readers can read her thoughts on the subject.

You will find that not only will this be a good way to introduce your blog to new people, it is also a great way to create a conversation amongst your readers. They will want to leave a comment, expressing their thoughts on the subject, too.

There are many ways to partner up with people to promote each other’s blogs — these are just a few ideas! You are only limited by your imagination! If you have other ideas, please leave them in the comments section!

Link to original article:
What Collaboration Can Do For You - Part 1

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